MGM Resorts’ wagering platform has vowed to amplify its responsible gaming efforts should a prospective advertising prohibition be enacted nationwide.
In the wake of Democratic Representative Paul Tonko’s introduction of the “Betting on Our Futures Act,” BetMGM released a communication emphasizing its dedication to ethical gaming principles.
The proposed measure aims to fully restrict the promotion of sports wagering. This encompasses barring advertisements from sportsbook operators across all digital communication channels, including television and radio broadcasts, as well as online platforms. Tonko contends that “sports betting marketing has spiraled out of control, necessitating Congressional action to regulate the industry…due to its singular capacity to inflict genuine and extensive harm across the nation.”
BetMGM responded by issuing a declaration outlining its approach to addressing this recent development. Their strategy involves integrating responsible gaming communications and visuals across all their online, social media, and physical locations. These messages would also be displayed on printed outdoor advertisements.
BetMGM Chief Executive Adam Greenblatt affirmed, “We are dedicated to spearheading the industry in championing responsible gaming, which is why we are undertaking this unparalleled measure of pledging to incorporate responsible gaming messaging in the entirety of our advertising endeavors.”
With the expansion of legal sports wagering and online gaming, providing individuals with the tools and support for responsible gambling is paramount. Furthermore, advertising must prioritize and champion responsible gaming practices to ensure the well-being of all participants.
This emphasis on safe gambling stems from a collaboration with GameSense, an initiative that engages in open dialogue with players about responsible gambling practices.
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