Casumo has experienced a significant transformation, revealing a revitalized brand image and introducing a new executive team composed of industry veterans. This daring strategy underscores Casumo’s dedication to innovation and elevating its marketing and leadership to new heights.
Inclusivity is central to this new chapter for Casumo, with women constituting almost half of the executive team. A notable illustration is Sandhya Singh, the incoming Chief Customer Experience Officer, who brings extensive expertise from her tenure at prominent companies such as Meta, Amazon, and Whip.
Singh joins a formidable group of seasoned leaders and emerging talents, including CEO Francesco Postiglione (appointed in the previous year), COO Tim De Borle, Group CFO Janice Duncan, Chief Compliance Officer Kerry Swainson, CTO Cristina Turbatu, CMO Nikola Jellačić, CPO Tony O’Mahony, and CHRO Martin Schillig.
“The preceding year has been marked by evolution and metamorphosis, much of which has not been readily apparent to the sector or our patrons,” remarked Tim De Borle, Casumo’s COO. He stressed that this comprehensive transformation has been in motion for a year and remains ongoing.
Its a genuine privilege to collaborate with an entity like Casumo and its established image. Nevertheless, certain elements that propelled our previous triumphs were tailored to a distinct era and regulatory framework. The current landscape necessitates a well-defined strategic pivot.”
Jellačić, the recently appointed Chief Marketing Officer at Casumo, further remarked, “This endeavor aims to infuse renewed vigor into the organization. I wouldn’t characterize it as a complete overhaul, but rather a realignment with our fundamental principles.”
Previously this year, Casumo’s Chief Financial Officer, Janice Duncan, engaged in a discussion with Gaming Insider to elaborate on the company’s brand transformation strategy.
Duncan emphasized the inclusive work culture within the company, noting, “The balanced gender representation at the senior management level, with a 50/50 ratio of men to women, demonstrates that everyone is afforded an opportunity, irrespective of their history or origin.”