BetConstruct, a business-to-business iGaming firm, is collaborating with Sporting Data Services (SDS) to bolster its content portfolio. This alliance will allow BetConstruct to showcase a diverse array of SDS’s equine and canine racing offerings on its platform.
This strategic move is mutually beneficial. For SDS, it broadens their market presence and establishes connections with new collaborators. For BetConstruct, it translates to a wider, more comprehensive selection of products, especially in the racing vertical.
This collaboration follows another fruitful partnership facilitated by BetConstruct, where they played a key role in connecting Better and SuperWager within the iGaming sector. It appears BetConstruct is rapidly emerging as a significant force in the industry, recognized for its deal-making prowess and ability to link key stakeholders.
Both organizations are optimistic about this new undertaking. BetConstruct’s Chief Operating Officer, Maxim Sevostianov, underscored their dedication to delivering a premium experience for their clientele, emphasizing the significance of partnering with industry frontrunners like SDS.
This partnership will also enable SDS to utilize BetConstruct’s platform to promote its recently revamped canine racing calendar, developed in tandem with the Greyhound Protection Group.
Andy Kelly, the Commercial Partnerships Lead at SIS, shared his excitement about the joint effort, remarking, “We are delighted that Betbazar recognizes the worth of our premium content and offerings. This presents a superb chance to introduce our products to a wider customer base.”
This collaboration comes shortly after another recent agreement within Europe for SIS, specifically with the Spanish Horse Racing Association in Spain.
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