UK-based betting company Coral has partnered with Sunderland AFC, introducing its wagering services to the team’s home turf, the Stadium of Light. During the forthcoming season, the fervent Sunderland supporters, all 49,000 filling the stadium, can partake in a comprehensive array of game-day betting choices through this collaboration.
However, it extends beyond mere booths within the stadium. Coral will be completely incorporated into the club’s online platforms and game-day publications, guaranteeing their visibility is apparent to enthusiasts both within and outside the stadium. They are even exceeding expectations with fan interaction, providing unique opportunities like the possibility to practice alongside the Black Cats themselves.
Both Coral and Sunderland AFC have conveyed their enthusiasm regarding the alliance, with Coral eager to back the club and its devoted followers, and Sunderland embracing the chance to elevate the game-day atmosphere for their supporters.