A prominent affiliate marketing firm, Better Collective, has formally entered the regulated French market through the purchase of Pull Media, a French media enterprise. This calculated maneuver demonstrates Better Collective’s ongoing expansion-through-acquisition approach, building upon successful acquisitions of top affiliate groups in Austria, Germany, and the United Kingdom. This recent acquisition further strengthens their position within the European market.
Pull Media contributes a collection of over 200 affiliate websites, largely concentrated on sports wagering. Crucially, all 35 Pull Media staff members will be integrated into the Better Collective team, guaranteeing consistency and utilizing their specialized knowledge.
Jesper Søgaard, CEO and co-founder of Better Collective, conveyed his excitement, noting that the acquisition is mutually beneficial for both organizations. He emphasized Pull Media’s remarkable growth path and Better Collective’s dedication to propelling them even higher. He stressed their shared objective of becoming a leading power in the competitive affiliate marketing arena.
John Samson, CEO of Pull Media, added that following 7 years of robust global expansion, this acquisition represents a substantial leap forward for the company.
We were ecstatic to unite with Better Collective, an organization that mirrors our aspirations for teamwork and organizational ethos. The instrumental role played by Blueprint Partners in facilitating this fusion was paramount, and the result has filled us with immense satisfaction. This nascent alliance brims with possibilities, and our collective workforce eagerly anticipates the synergy of our proficiencies, assets, and zeal for the online gaming realm.
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