A premier iGaming solutions provider, BetConstruct, has partnered with Fast Track, a firm recognized for its cutting-edge, AI-powered CRM tools.
This collaboration aims to revolutionize player interaction within the iGaming sector by merging the strengths of both entities. BetConstruct’s clientele will now have entry to Fast Track’s AI-driven CRM system, granting them the capacity to utilize live data analytics to create bespoke experiences for their users. This represents a pivotal move for BetConstruct, marking their inaugural integration of an external CRM solution into their suite of products.
Fast Track’s CRM effortlessly blends with gaming platforms, distribution networks, and reward systems. By employing real-time information, it equips operators to execute targeted marketing initiatives and individualized player pathways. The objective is evident: enhance player engagement tactics and expedite product launch timelines. BetConstruct’s operators will gain from a simplified integration procedure and the ability to access live insights, enabling them to make data-informed choices.
Central to this integration is Fast Track’s Singularity Model, an AI-driven mechanism engineered to elevate player retention and allegiance. It accomplishes this by examining player conduct in real-time and providing customized content.
Gegham Yegoryan, the Chief Product Officer at BetConstruct, emphasized the importance of this alliance, stating that it surpasses a conventional collaboration.
A top gaming and wagering technology firm, BetConstruct, has partnered with Fast Track, a company renowned for its proficiency in player engagement and loyalty. This strategic alliance merges BetConstruct’s extensive range of offerings with Fast Track’s groundbreaking method for crafting captivating gaming encounters.
This collaboration follows several strategic initiatives by BetConstruct, including a May 2024 alliance with Livespins to broaden the reach of their social casino streaming service. BetConstruct also joined forces with Flutter in February 2024 to incorporate their games into Betfair International, further solidifying their position in over 20 regulated territories.
Simon Lidzén, CEO and co-founder of Fast Track, highlighted the importance of this partnership, stating that it signifies a significant stride toward their objective of transforming the iGaming sector. By uniting their strengths, the two entities aspire to provide a gaming experience that is not only enjoyable but also immersive, customized, and, above all, player-focused.
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