The Sydney Swans, a cherished Australian Rules Football team, have partnered with the New South Wales Office of Responsible Gambling to initiate their “Cherish the Sport, Not the Wagers” campaign. This endeavor aims to return the emphasis to the unadulterated joy and thrill of the game, enabling supporters and neighborhoods to revel in the magic of the sport without being inundated by wagering promotions. They are also devoted to educating athletes and personnel about the potential hazards of gambling.
Tom Harley, the Swans’ Chief Executive Officer, conveyed his zeal for the collaboration, stressing their commitment to making a beneficial influence. He declared that this action aligns seamlessly with their objective of advocating responsible gambling and diminishing their dependence on gambling income. As a component of the campaign, the Swans will cease to display any gambling advertisements or sponsorships.
The Macarthur Football Club has also joined this movement, mirroring the dedication to responsible gambling and fostering healthy ways of life within their community. Gino Marra, the club’s Chairman, underscored their devotion to the welfare of their members, supporters, and the broader community, emphasizing that this partnership serves as evidence of that commitment.
Significant contracts with three of the UK’s largest athletic organizations have been finalized, building on our success with Cricket. According to Natalie Wright, head of Gambling Harm Prevention, this demonstrates a genuine dedication from teams to prioritize their supporters and provide something in return.”
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