The racing technology firm, BetMakers, has joined forces with Racing Victoria, the regulatory authority for thoroughbred racing in Victoria, Australia. This collaboration will enable BetMakers to provide live broadcasts of Racing.com material to its Australian wagering operator partners.
This represents a major agreement for BetMakers, as it will permit them to incorporate top-tier Victorian racing content into their platform and offer it as a component of their streaming services.
BetMakers CEO, Todd Buckingham, conveyed his excitement regarding the alliance, noting that it will enhance viewership and interaction with Victorian racing. He further emphasized that this is merely the initial step in a series of promising advancements for BetMakers’ clientele.
This arrangement will empower Racing Victoria to disseminate its live racing content through Racing.com to a broader audience within the Australian online betting market via 25 distribution associates.
Racing Victoria’s Chief Executive, Peter Campbell, stressed the organization’s dedication to expanding the reach of its race broadcasts. He views BetMakers’ system as a crucial tool for connecting with a wider audience of racing enthusiasts nationwide, ultimately bolstering the entire Victorian racing community.
Campbell further noted, “Collaborating with an innovative technology provider like BetMakers is thrilling. We are certain this partnership will deliver our races to a broader and more enthusiastic viewership.”
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