Marking its 61st year, Betsson Group is making a significant impact in Italy. They are introducing their primary brand, Betsson.it, aiming to be a dominant force in the Italian market. This complements their already substantial worldwide footprint in over 20 regulated territories, including a thriving center in Bogotá, Colombia, catering to the Latin American area.
This introduction is a component of Betsson’s bold growth strategy. Betsson.it will collaborate with their current Italian brand, StarCasino, to provide Italian users with an even broader array of choices. Regarding options, let’s not overlook StarCasino.Sport, another Betsson brand and a major backer of top Italian football teams such as AC Milan, Inter Milan, AS Roma, and Juventus. With Betsson.it, Italian users will gain entry to a complete suite of entertainment: sports wagering, slot machines, table games, and an exhilarating live casino experience.
Ronni Hartvig, Head of Commercial Operations for Betsson Group, is clearly enthusiastic about this move. “Italy represents a crucial market for us, and we are certain that now is the optimal moment to present our flagship brand, Betsson, to Italian users,” he stated. “By merging our operations under the strong Betsson brand, we can utilize our knowledge and assets to become a top sports betting provider in Italy.”
This Italian expansion comes after Betsson’s latest collaboration with Light & Wonder, introducing even more captivating games to their Argentinian platform, betsson.bet. It’s evident that Betsson is experiencing a surge of success, and they display no indication of decelerating.
Betsson.it is introducing a selection of thrilling new games to its website! Users can anticipate spinning the wheels on the renowned 88 Fortunes slot and experiencing a wider array of fantastic content from Light & Wonder. This announcement follows closely after a remarkable year for Betsson, with Chief Executive Officer Pontus Lindwall praising unprecedented income. The company has also debuted a completely new live casino offering, collaborating with Games Global to deliver the excitement of a physical casino directly to players’ residences.
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