A top online wagering platform in Spain and Latin America, Codere, is strengthening its position in Mexico. They recently secured an agreement with C.F. Monterrey, a dominant football club, prolonging their collaboration for an additional four seasons. This is a significant victory for Codere, as it grants them premium visibility with one of the nation’s most beloved teams. They will be the official wagering associate and even the title backer for the women’s team, Rayadas. This alliance, initiated in 2021, has been transformative for Codere, enabling them to connect with Monterrey’s vast and devoted supporters. Alberto Telias, Codere Online’s Head of Marketing, expressed his enthusiasm, affirming that the association has been crucial in solidifying Codere’s footprint in Mexico. With Monterrey’s ongoing triumphs on the pitch, both within the country and globally, Codere is well-positioned to achieve substantial success in the Mexican market.
Monterrey Football Club’s Executive Vice President, Pedro Esquivel, shared his enthusiasm for the extended partnership with the international brand, Codere. He stressed that this ongoing collaboration is crucial for driving the club’s development and realizing its ambitious aspirations. Esquivel underscored the club’s dedication to building enduring partnerships with entities that align with their vision and principles, expressing appreciation for Codere’s confidence and anticipation for what lies ahead.
The renewed agreement ensures that Codere’s logo will maintain its prominent placement on the front of Monterrey’s jerseys, alongside other key locations. Moreover, Codere and the club will work together on engaging new ventures and unique experiences for their devoted supporters.
This announcement follows closely on Codere Online’s report of robust growth in their Q4 and full-year 2023 earnings. The company witnessed a substantial increase in net gaming revenue, particularly within the Mexican market, which experienced a 60% surge year-over-year.
Furthermore, Codere Online recently welcomed Michal Elimelech to their Board of Directors.
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