Playtech has set up its initial live casino studio in Michigan, marking its first live casino studio in the United States and one of the largest in the state.
This cutting-edge studio will make use of the top technology and video capabilities of Playtech’s main Riga studio. Playtech’s size means it can provide integrated live content across retail and online channels, as well as product categories, bringing an unparalleled live gaming entertainment experience to the US market. The studio will feature dedicated custom zones for operator-specific and networked tables, with space to expand to support Playtech’s growth in the US.
Situated in Southfield, which is quickly becoming a leading technology and innovation center in Michigan, the Playtech live casino studio is a Michigan regulator-approved location. The studio will not only bring Playtech’s leading live casino and game show content to Michigan’s flourishing online gaming market, but it will also provide local employment opportunities for the Southfield community.
Playtechs initial American live entertainment facility marks a significant step in their US expansion plan. As a top technology provider, Playtech is executing its plan to supply software and services to every regulated state within the US. This news follows the strategic partnership declared in February, which will furnish Parx Casino with various products on the Playtech IMS platform, commencing with the launch of online casinos in Michigan.
Playtechs Chief Operating Officer, Shimon Akad, commented on the announcement: “The new studio in Michigan is the initial phase in our live expansion within the US, and we aim to offer live studios in all regulated states. Our Michigan studio is designed to be one of the most advanced studios, specifically tailored for the US market, showcasing innovation and entertainment. The extent of our technology and the range of our products will enable Playtech to elevate the US live iGaming experience to a new level.
At Playtech, we take pride in being a key member of all communities, and we are thrilled to bring job opportunities to the local community as part of our expansion within the US. As the effects of the global pandemic are still felt in markets worldwide, we need to support our local industries and communities more than ever.”
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