Playtika, the social gaming company, has declared key appointments in Human Resources and Public Relations. Gili Brudno has been designated as the Chief Human Resources Officer and Darlan Monterisi has been appointed as the Executive Vice President and Global Head of Communications.
Brudno will be in charge of Playtika’s worldwide human resources plan. She will create talent strategies and enhance the employee experience to assist Playtika become a leader in the gaming industry.
Brudno is a seasoned human resources executive. She joins Playtika from BioCatch, where she was the Chief Talent Officer. She also held the position of Vice President of Human Resources for SAP’s global services and sales operations.
Monterisi will lead the company’s corporate and brand communications. She will be responsible for reputation management, media relations, public affairs, corporate digital and content, and employee engagement. She will also act as a strategic advisor to other executives.
Monterisi previously led corporate communications and branding for the artificial intelligence company Dataminr. Before that, she led internal and external communications efforts for companies including CA Technologies and Rockstar Games.
“Gili and Darlan bring a wealth of experience and perspective to Playtika,” said Shlomi Aizenberg, Playtika’s Chief Operating Officer.
The exceptional qualities of these leaders will propel Playtika forward among our varied stakeholders, aiding us in realizing our bold vision.
This dual appointment comes after Playtika’s recent announcement that they would significantly halt their new game development process until the return on investment for new games becomes financially sound.
Playtika’s President and Chief Financial Officer, Craig Abrahams, provided further details on the news during the company’s 2022 fiscal year earnings call, attributing the decision to the changing industry landscape.
Abrahams indicated that the decision is part of a broader strategy to “harmonize the company’s spending with revenue trends,” a significant portion of which involves actively controlling costs and streamlining the company at all levels.
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